SHENZHEN, China— The "Road to AGI" Global AI Summit, a key event of the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF), recently opened at the Shenzhen World Exhibition & Convention Center. Invited to the grand event, the Mulan Studio of Datong Daily Media Group shared its innovative experience in building the "Hua Mulan" digital human IP and leveraging AI technology to empower tourism. The presentation successfully showcased "The Datong Practice"—a vibrant integration of traditional culture and digital technology—to a nationwide audience.
Centering on the theme "The Road to AGI," this year’s Global AI Summit focused on the cross-border integration of artificial intelligence and cultural industries, attracting cultural institutions and tech enterprises from across the country. As a leading representative of domestic traditional culture digitalization, Datong Daily Media Group’s Mulan Studio was invited to share its expertise. The team introduced how Datong utilizes digital technology to revitalize its millennium-old cultural heritage and boost urban tourism, detailing the project’s development path, scenario applications, and tourism empowerment achievements.
At the summit, the head of Mulan Studio highlighted the innovative practices behind the Hua Mulan 3D hyper-realistic digital human. Grounded in Datong's Northern Wei Dynasty culture, the project utilizes high-precision modeling and intelligent interaction technology to create a digital IP image that balances traditional charm with modern aesthetics. Featuring versatile capabilities such as poetry recitation, travel Q&As, and real-time interaction, she has become Datong's official "digital ambassador" for external cultural communication. Currently, the Mulan digital human has been deployed in multiple scenarios, including tourism promotion, scenic spot guiding, livestream shopping, and cultural lecturing.
At the Datong exhibition zone of the Shenzhen ICIF, the real-time interactive experience with the Mulan digital human attracted crowds of visitors, becoming a major highlight of the event. Beyond building digital IPs, the studio also shared "The Datong Experience" in using AI to upgrade the tourism industry. By leveraging the Mulan digital human IP, the team developed a series of themed cultural and creative products, digital collectibles, and immersive experience projects. This approach established an integrated development model of "Digital IP + Tourism Scenarios + Consumer Sectors," effectively unlocking new possibilities for cultural tourism consumption. Through digital human livestreams and short video distribution, the studio has continuously delivered compelling content about Datong’s tourism. This has allowed the ancient capital's culture to transcend geographical limits, capture national attention, and significantly enhance the city’s brand influence.
This appearance at the ICIF AI Summit is not only a centralized display of Datong’s Mulan digital human project achievements, but also a vivid epitome of how Datong empowers cultural inheritance through digital tech to drive high-quality tourism development. Moving forward, Datong will continue to deepen the innovative fusion of AI technology and traditional culture, upgrade the Mulan digital human IP, and develop more cultural tourism products that blend deep cultural roots with high-tech appeal. By making digital IPs a new engine for urban tourism development, Datong aims to inject fresh momentum into resource-based city transformation and industrial upgrading.
